Privacy Policy

Important information and who we are

This privacy policy aims to give you information on how Digital Marketing for Care Tech Ltd collects and processes your personal data through your use of this website.

Digital Marketing for Care Tech is the controller and responsible for your personal data (collectively referred to as "Care Tech", "we", "us" or "our"). We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy.

Full name of legal entity: Digital Marketing for Care Tech Ltd. Email address: engage@caretechguide.co.uk.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

The data we collect about you

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: first name, last name, username or similar identifier and title.
• Contact Data: email address.
• Financial Data: bank account and payment card details.
• Transaction Data: details about payments and services you have purchased from us.
• Technical Data: IP address, login data, browser type/version, time zone, operating system and platform.
• Profile Data: your organisation address, job title, username and password, purchases, interests, preferences and feedback.
• Usage Data: information about how you use our website, products and services.
• Marketing and Communications Data: your marketing and communication preferences.

How is your personal data collected?

Direct interactions: you may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us (e.g. when you create an account, subscribe to our services, request marketing, or give us feedback).

Automated technologies: as you interact with our website, we automatically collect Technical Data about your equipment, browsing actions and patterns using cookies, server logs and similar technologies.

How we use your personal data

We will only use your personal data when the law allows us to — most commonly to perform a contract with you, for our legitimate interests, or to comply with a legal obligation. We will get your consent before sending third-party direct marketing, and you can withdraw consent at any time.

• Personalising and tailoring your experience on this website.
• Supplying our products and/or services to you.
• Communicating with you and responding to your enquiries.
• Sending information you have opted into (you may unsubscribe at any time).
• Analysing your use of the website to improve it.

Disclosures of your personal data

We will not share your personal data with third parties for marketing without your express opt-in consent. In limited circumstances we may be legally required to share certain data (e.g. legal proceedings, court order, or a government authority).

Data security & retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way. We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including legal, accounting or reporting requirements.

Your legal rights

Under certain circumstances you have the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data.
• Withdraw consent at any time.

Cookies

Our website uses cookies to distinguish you from other users, which helps us provide a good experience and improve our site. We use strictly necessary, analytical/performance, functionality and targeting cookies. You can set your browser to refuse some or all cookies, but parts of the site may not function properly. Except for essential cookies, all cookies expire after 13 months.